The audiovisual series People of Steel shares stories of those who give steel its human face – from steelworkers and technicians to managers, researchers, and artists. It shows the wide range of professions where steel plays a vital role and connects production, science, and creativity with everyday life.
The first season focuses on plant workers, while the second expands the view to office and managerial roles linked to steel. The series is part of Steel Phoenix, a joint project by the Moravia Steel – Třinecké železárny Group, the Steel Union, promoting the steel industry and its importance for Czech manufacturing.
The campaign raises awareness of the tradition and innovation of steelmaking and reminds us that modern life would not exist without steel. The series is available on www.lidezoceli.cz and social media @ocelovyfenix, highlighting that the real strength of steel lies in its people.
